“Mind-catching” is not [or not yet] in any American/English dictionary. We have “eye-catching,” “mind-altering,” or “mind-reading” but not “mind-catching.” Although the term is fabricated, it is pretty self-explanatory.
Mind-catching design is more like a motto to me. That is, design is more than eye-catching; it’s about mind-catching. While eye-catching implies beauty, mind-catching means beauty + memorable and powerful content in a complete package. While eye-catching may lean toward creativity in general, mind-catching is more about strategic creativity. Read More